Avvo has the mission of making getting the right legal help easier, and bring the disruptive power of technology to the world of law.
I jumped at the chance to bring my design skills, experience, and leadership to bear at this started-up company that is focused on transforming their industry and on customer satisfaction. I work fast with a cross functional team to help drive initiatives, optimize our product offerings with A/B testing, and conceptualize rich applications for connecting attorneys and consumers.
Expedia is a market leader in the world of online travel, and continues to grow and find success through an emphasis on technology and customer experience.
With an eye on growing my skillset, I took a Lead UX Designer role at Expedia. As a player/coach, I oversaw a pod of talented content strategists, visual designers, and interaction designers in bringing to life compelling experiences to drive brand loyalty and repeat business.
Amazon is eager and committed to forge new customer opportunities through technological innovation. The Amazon Echo is perhaps their best example of this.
I sought an opportunity within Amazon's digital products group and found myself at the inception of the Echo. For 18 months I wore many hats and had a hand in nearly every aspect of the groundbreaking voice driven product's UX.
Amazon.com faced a UX and brand challenge--the website needed to better showcase our expansion into hardware and digital offerings. High-growth categories and services, like Clothing and Amazon Prime, also necessitated attention and promotion.
I was chosen to work in tight collaboration with a complementary design peer to articulate and execute the next generation of navigation for Amazon.
Amazon's immense product selection created a problem for our SEO--we had pages for each and every item we sell but didn't have a centralized destination for the entities that produced them.
I set to work with a new team of developers and product managers to produce a new page for each and every author, musical artist, TV series, automobile, and apparel brand.
The final Harry Potter book was on the horizon and Amazon had ambitious goals around improving their market share as well as raising the bar for customer engagement and delight.
As a fan of the Harry Potter series, I was asked to excute this high-profile worldwide initiative and ensure a first-class customer experience from announcement day to delivery day.
In the Fall of 2006, a talented group of friends and former colleagues of mine sought my help in giving their Y-Combinator based music startup a design edge.
They required a strong brand identity to resonate with their young, urban audience and an easy-to-use interface that introduced music remixing to fans and creative amateurs alike.
The designer in me started young as I cut my teeth drawing pixel art, logos, for making posters for whatever I was involved with at the time.